Glīd Technologies
World-first autonomous vehicles synchronizing road & rail.
From rebrand to TechCrunch winner.
In logistics, it’s understood that the first mile and the last mile can be the most challenging part of shipping goods. Once items are on a rail, then can move great distances with ease. But what about getting from the port to the rail in the first place? What about the first mile? Glīd created the world’s first, patented, autonomous road-to-rail vehicles. And we had exactly 8 weeks to revamp their brand before TechCrunch Disrupt 2025.
Deliverables
Consistency, clarity, quality.
We had just two months to completely rebuild the brand, creating a new style guide, prototyping and building an entirely new website, and updating their core app. We knew we’d have tons of new eyeballs on the brand at a major competition: TechCrunch Startup Battlefield 200. The result? We helped Glīd take home the gold and show the world exactly what they are made of.
Big picture, tiny details.
We incorporated the concept of dual use mobility into the user experience and copy, ensuring that every touchpoint was a chance for the brand to establish itself as an unstoppable force.
Meeting the moment.
Two months isn’t much time to create custom videos, 3D assets, a website, an app redesign, and a comprehensive brand playbook. To hit such an ambitious target, our team had to be firing on all cylinders from the word go. Winning TechCrunch disrupt wasn’t just validation for our team, but for a mission three years in the making.
A brand emerges.
We see every project as a puzzle. How can we take the very best of your heritage and create a future that you want to be a part of? From many disparate elements, we were able to create a cohesive, polished, scalable brand with legs (or wheels) for years to come.
The best part?
This project has roots in security, sustainability, and efficency. It’s an honor for us to solve big, meaningful problems. And we believe that great digital storytelling is how big ideas get the traction they deserve.
